Effective Date: 01-01-2025
Last Updated: 10-06-2025
1. Introduction
Zen Caregiving Project (“Zen Caregiving,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy describes how we collect, use, disclose, and protect personal information via this website (https://zencaregiving.org/) and in connection with our outreach / cold email practices.
By visiting or using the Site, or by providing us your contact information (e.g. via email or outreach), you agree to the practices described in this Privacy Policy.
2. Information We Collect
We may collect the following categories of personal information:
We generally obtain this information:
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Directly from you (e.g. when you sign up, contact us, or respond to correspondence).
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From our outreach efforts and public data sources (e.g. when we identify business contacts or prospects).
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Automatically via your browser / device when you visit the Site (e.g. via analytics tools, logs).
We endeavor to collect only the minimum personal information necessary for the purposes described herein.
3. Use of Personal Information
We may use personal information for the following legitimate purposes:
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To send you informational content, newsletters, event invitations, updates, or relevant communications (including as a result of cold outreach).
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To manage and track our outreach campaigns and to measure effectiveness.
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To respond to your requests, questions, or feedback.
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To improve, maintain, and secure the Site.
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For legal compliance, auditing, fraud prevention, or enforcing our terms.
For cold email / outreach specifically, we rely on legitimate interest (or other lawful basis) to process contact-level data, subject to your right to object (see Section 7).
Where required by local law (e.g. GDPR, ePrivacy rules), we also observe additional requirements for direct marketing.
4. Disclosure of Personal Information
We may disclose personal information in the following circumstances:
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To third-party service providers who assist us (e.g. email service providers, analytics, hosting, CRM systems) under confidentiality agreements.
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If required by law or to respond to lawful requests, court orders, or subpoenas.
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To protect and defend our rights, property, or safety, or those of our users.
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In connection with a corporate transaction (e.g. merger, acquisition, sale of assets), in which case the acquiring entity becomes responsible for this policy.
We do not sell your personal information for marketing purposes to third parties.
5. Cold Email / Outreach and Unsubscribe Rights
Because we may send unsolicited B2B outreach (cold emails) to prospective contacts, we commit to the following standards:
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Identification: All outreach emails will clearly identify our name (“Zen Caregiving Project”), provide a valid “From” address, and include our physical business address (or valid P.O. box) in each message, in compliance with U.S. CAN-SPAM Act requirements. (Federal Trade Commission)
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No misleading subject lines or headers: We will not use deceptive or misleading subject lines, header information, or sender names.
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Opt-out / Unsubscribe mechanism: Each cold email will include a clear, functional mechanism for recipients to opt out of future emails (e.g. “unsubscribe” link or reply with “unsubscribe”). We will honor opt-out requests promptly (within a reasonable period, no more than 10 business days) and exclude those recipients from future outreach.
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Data minimization and retention: We limit storage of contact data to what is necessary. If a recipient does not respond or engage within a reasonable period (e.g. 30 days or another internally defined interval), we may remove that contact from our active mailing list.
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Lawful basis under GDPR / ePrivacy / equivalent laws: For recipients in jurisdictions that require consent or special rules (e.g. EU), we exercise cold outreach only where permitted (e.g. under “legitimate interest”) and ensure transparency, the right to object, and compliance with local direct marketing rules.
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Recordkeeping: We maintain records of opt-outs and ensure that unsubscribed contacts are suppressed from further outreach.
6. Security
We employ reasonable technical and organizational security measures designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption (where appropriate), secure servers, access controls, and periodic security reviews.
However, risk cannot be fully eliminated on the internet. We cannot guarantee absolute security, and you assume the risk by interacting with our Site or communications.
7. Your Rights & Choices
Depending on your jurisdiction, you may have the following rights with respect to your personal information:
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Access / Portability: You may request a copy of the personal data we hold about you.
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Correction / Update: You may request corrections to inaccurate or incomplete data.
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Deletion / Erasure: You may request that we delete your personal data (subject to legal and operational constraints).
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Objection / Restriction: You may object to or request restriction of processing (including marketing / outreach). In particular, in jurisdictions like the EU, you have a right to object to direct marketing. (GDPR)
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Opt-out of marketing: You can opt out of receiving future marketing or outreach communications at any time via the unsubscribe mechanism.
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Lodge a complaint: If you believe your rights have been violated, you may lodge a complaint with an applicable data protection authority.
To exercise any of these rights, please email us at info@zencaregiving.org or submit a request via the Site’s “Contact” form.
8. Cookies, Tracking & Analytics
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to gather information about how users interact with the Site (e.g. pages visited, time spent, referring links). This helps us improve the Site, understand usage patterns, and optimize performance.
You may typically disable or block cookies via your browser settings; however, doing so may impair some features of the Site.
9. Children’s Privacy
The Site is not intended for children under 16 (or younger threshold where required by local law). We do not knowingly collect personal information from children. If we become aware of having obtained such information, we will take reasonable steps to delete it.
10. International Transfers
Because we may operate globally and use service providers located in various countries, your personal data may be transferred and stored outside your home country. We will ensure that appropriate safeguards (e.g. standard contractual clauses, data transfer agreements) are in place to protect personal data in such transfers, where required by law.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on the Site and revise the “Last Updated” date above. We encourage you to review this policy periodically. Continued use of the Site or continuing to engage with our communications after changes constitute your acceptance of the updated policy.
12. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us at:
Zen Caregiving Project
601 Van Ness Avenue Suite E3-802 San Francisco, CA 94102
info@zencaregiving.org
(415) 913-7682